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Incident 1419: Purported Deepfake Images of Gráinne Seoige Reportedly Circulated During Ireland's 2024 General Election Campaign

Description: A reported deepfake abuse campaign targeted Gráinne Seoige during her run in Ireland's 2024 general election campaign, when pornographic, purportedly AI-generated images of her were reportedly circulated online. Seoige later described the experience as humiliating and traumatic, and Gardaí said they were investigating the distribution of the material.
Editor Notes: Timeline notes: Incident date set to 02/16/2025 based on the earliest precisely dated public report currently located. Seoige's campaign began on 09/06/2024, and reporting indicates the images were circulated later during the 2024 general election campaign, but no exact earlier circulation date has been verified. The incident ID was created 03/16/2026.

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Alleged: Image generation technology , Deepfake technology developers and Image generation technology developers developed an AI system deployed by Deepfake creators and Information manipulation actors, which harmed Voters in Ireland , Gráinne Seoige , General public of Ireland , General public , Epistemic integrity , Democratic integrity and Victims of deepfake abuse.
Alleged implicated AI systems: Image generation technology and Deepfake technology

Incident Stats

Incident ID
1419
Report Count
3
Incident Date
2025-02-16
Editors
Daniel Atherton
Applied Taxonomies
MIT

MIT Taxonomy Classifications

Machine-Classified
Taxonomy Details

Risk Subdomain

A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
 

4.3. Fraud, scams, and targeted manipulation

Risk Domain

The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
 
  1. Malicious Actors & Misuse

Entity

Which, if any, entity is presented as the main cause of the risk
 

Human

Timing

The stage in the AI lifecycle at which the risk is presented as occurring
 

Post-deployment

Intent

Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
 

Intentional

Incident Reports

Reports Timeline

+2
Gardaí investigating circulation of fake AI-generated pornographic image of Gráinne Seoige
Gráinne Seoige says sexualised deepfake images left her traumatised
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Gardaí investigating circulation of fake AI-generated pornographic image of Gráinne Seoige

Gardaí investigating circulation of fake AI-generated pornographic image of Gráinne Seoige

extra.ie

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Gardaí investigate fake AI-generated image of Gráinne Seoige circulated around poll

Gardaí investigate fake AI-generated image of Gráinne Seoige circulated around poll

extra.ie

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Gráinne Seoige says sexualised deepfake images left her traumatised

Gráinne Seoige says sexualised deepfake images left her traumatised

her.ie

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Gardaí investigating circulation of fake AI-generated pornographic image of Gráinne Seoige
extra.ie · 2025

Gardaí are investigating the circulation of a fake AI-generated pornographic image of former TV presenter Gráinne Seoige during her failed general election campaign, IMoS can reveal.

Sources this weekend said gardaí are investigating the po…

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Gardaí investigate fake AI-generated image of Gráinne Seoige circulated around poll
extra.ie · 2025

A dirty tricks campaign aimed at sabotaging Gráinne Seoige's general election campaign is being investigated by gardaí.

It's understood that a computer-generated pornographic image or images were circulated online prior to the election in N…

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Gráinne Seoige says sexualised deepfake images left her traumatised
her.ie · 2026

She has been praised for bravely speaking out

Warning: Some people may find this article triggering

Broadcaster Gráinne Seoige has opened up about being traumatised after sexualised deepfake images of her were circulated online.

The images …

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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