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Incident 1418: Meta AI Smart Glasses Reportedly Routed Intimate Imagery to Reviewers at Kenyan Contractor Sama Before Meta Ended Contract

Description: Meta AI smart glasses reportedly sent media and transcripts from AI interactions to Sama contractors in Kenya for human review. Workers said they saw nudity, bathroom use, sex, bank cards, and other private activity, sometimes involving people unaware they were recorded or faces left visible despite filtering. The reports prompted lawsuits and regulatory inquiries before Meta paused the work and ended its Sama contract, affecting 1,108 workers.

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The OECD AI Incidents and Hazards Monitor (AIM) automatically collects and classifies AI-related incidents and hazards in real time from reputable news sources worldwide.
 

Entities

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Alleged: Meta and AI-enabled smart glasses developers developed an AI system deployed by Sama and Meta, which harmed Sama , Meta users , Ray-Ban Meta smart glasses users , People recorded by Ray-Ban Meta smart glasses , Bystanders recorded by smart glasses , Sama data annotators in Kenya , Data annotators , Sama workers affected by Meta contract termination and Privacy.
Alleged implicated AI systems: Meta AI , Live AI , Meta AI smart glasses and AI-enabled smart glasses

Incident Stats

Incident ID
1418
Report Count
16
Incident Date
2026-02-27
Editors
Daniel Atherton
Applied Taxonomies
MIT

MIT Taxonomy Classifications

Machine-Classified
Taxonomy Details

Risk Subdomain

A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
 

2.1. Compromise of privacy by obtaining, leaking or correctly inferring sensitive information

Risk Domain

The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
 
  1. Privacy & Security

Entity

Which, if any, entity is presented as the main cause of the risk
 

AI

Timing

The stage in the AI lifecycle at which the risk is presented as occurring
 

Post-deployment

Intent

Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
 

Unintentional

Incident Reports

Reports Timeline

+2
She Came Out of the Bathroom Naked, Employee Says
+2
Meta sued over AI smart glasses’ privacy concerns, after workers reviewed nudity, sex, and other footage
Subcontractors See Intimate Meta AI Visual Queries From Smart Glasses+1
Meta promised it wouldn’t spy on you with its AI smart glasses. A lawsuit says humans are watching you, actually
+1
Meta Halts AI Training After SvD/GP Investigation
Over 1,000 fired after Meta's AI shutdown+2
Meta cuts contractors who reported seeing Ray-Ban Meta users have sex
+1
How AI’s Labor Supply Chains Fail Workers
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She Came Out of the Bathroom Naked, Employee Says

She Came Out of the Bathroom Naked, Employee Says

svd.se

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Dear Meta Smart Glasses Wearers: You're Being Watched, Too

Dear Meta Smart Glasses Wearers: You're Being Watched, Too

gizmodo.com

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Meta sued over AI smart glasses’ privacy concerns, after workers reviewed nudity, sex, and other footage

Meta sued over AI smart glasses’ privacy concerns, after workers reviewed nudity, sex, and other footage

techcrunch.com

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Meta’s AI glasses reportedly send sensitive footage to human reviewers in Kenya

Meta’s AI glasses reportedly send sensitive footage to human reviewers in Kenya

theverge.com

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Kenyan rights group wants Meta’s smart glasses footage investigated

Kenyan rights group wants Meta’s smart glasses footage investigated

techcabal.com

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Subcontractors See Intimate Meta AI Visual Queries From Smart Glasses

Subcontractors See Intimate Meta AI Visual Queries From Smart Glasses

uploadvr.com

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Meta promised it wouldn’t spy on you with its AI smart glasses. A lawsuit says humans are watching you, actually

Meta promised it wouldn’t spy on you with its AI smart glasses. A lawsuit says humans are watching you, actually

fortune.com

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Data Protection Commission launches probe into Ray-Ban Meta glasses

Data Protection Commission launches probe into Ray-Ban Meta glasses

standardmedia.co.ke

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Meta Halts AI Training After SvD/GP Investigation

Meta Halts AI Training After SvD/GP Investigation

svd.se

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Kenyan firm sacks more than 1,000 workers after losing Meta contract

Kenyan firm sacks more than 1,000 workers after losing Meta contract

theguardian.com

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Over 1,000 fired after Meta's AI shutdown

Over 1,000 fired after Meta's AI shutdown

svd.se

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Meta cuts contractors who reported seeing Ray-Ban Meta users have sex

Meta cuts contractors who reported seeing Ray-Ban Meta users have sex

arstechnica.com

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Meta in row after workers who say they saw smart glasses users having sex lose jobs

Meta in row after workers who say they saw smart glasses users having sex lose jobs

bbc.com

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Meta Solved Their Problem With Kenyan Contractors Seeing Footage of AI Glasses Wearers on the Toilet

Meta Solved Their Problem With Kenyan Contractors Seeing Footage of AI Glasses Wearers on the Toilet

daringfireball.net

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How AI’s Labor Supply Chains Fail Workers

How AI’s Labor Supply Chains Fail Workers

techpolicy.press

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OTIENO: Sama’s 1,108 lost jobs an indication of how fragile our AI economy really is

OTIENO: Sama’s 1,108 lost jobs an indication of how fragile our AI economy really is

the-star.co.ke

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She Came Out of the Bathroom Naked, Employee Says
svd.se · 2026

Bank details, sex and naked people who seem unaware they are being recorded. Behind Meta's new smart glasses lies a hidden workforce, uneasy about peering into the most intimate parts of other people's lives.

The advertisement is everywhere…

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Dear Meta Smart Glasses Wearers: You're Being Watched, Too
gizmodo.com · 2026

No one likes being recorded by Meta’s Ray-Bans smart glasses, which have gotten increasingly popular in the last year or so. Now the wearers know how everyone else feels. According to a joint investigation published by Swedish newspapers Sv…

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Meta sued over AI smart glasses’ privacy concerns, after workers reviewed nudity, sex, and other footage
techcrunch.com · 2026

Meta is facing a new class action lawsuit over its AI smart glasses and their lack of privacy, after an investigation by Swedish newspapers found that workers at a Kenya-based subcontractor are reviewing footage from customers' glasses, whi…

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Meta’s AI glasses reportedly send sensitive footage to human reviewers in Kenya
theverge.com · 2026

Meta's AI-powered smart glasses could be sending sensitive footage to human reviewers in Nairobi, Kenya, according to an investigation by the Swedish outlets Svenska Dagbladet and Göteborgs-Posten. The report, which was published last week,…

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Kenyan rights group wants Meta’s smart glasses footage investigated
techcabal.com · 2026

The Oversight Labs, a Kenyan digital rights group, has asked the Office of the Data Protection Commissioner (ODPC) to investigate whether footage captured by Ray-Ban Meta Smart Glasses is being used unlawfully to train artificial intelligen…

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Subcontractors See Intimate Meta AI Visual Queries From Smart Glasses
uploadvr.com · 2026

Subcontractors see intimate Meta AI visual queries from the company's smart glasses, sometimes accidentally triggered, a report from two Swedish newspapers revealed.

Svenska Dagbladet and Göteborgs-Posten's joint report has led to widesprea…

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Meta promised it wouldn’t spy on you with its AI smart glasses. A lawsuit says humans are watching you, actually
fortune.com · 2026

When Meta opened its Ray-Ban smart glasses up for pre-order, it made clear of one thing: your privacy will be secure. "Ray-Ban Meta smart glasses are built with privacy at their core," read a statement at the time, released in September 202…

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Data Protection Commission launches probe into Ray-Ban Meta glasses
standardmedia.co.ke · 2026

The Office of the Data Protection Commissioner (ODPC) has launched investigations into privacy concerns surrounding the use of Ray-Ban Meta smart glasses, following mounting pressure from civil society and the public.

In a formal response d…

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Meta Halts AI Training After SvD/GP Investigation
svd.se · 2026

In SvD and GP's investigation, workers who train Meta's AI describe how Meta's smart glasses can capture deeply private moments on video without users realizing it. Visits to the bathroom and moments of changing clothes, for example, may ap…

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Kenyan firm sacks more than 1,000 workers after losing Meta contract
theguardian.com · 2026

More than 1,000 low-paid workers in Kenya have been abruptly sacked by an outsourcing company contracted by Meta, in what activists said was a shocking move exposing the precariousness of tech jobs in the global south.

Sama, a company based…

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Over 1,000 fired after Meta's AI shutdown
svd.se · 2026
AI Translated

In an office building on Mombasa Road in Nairobi, thousands of the AI revolution's heavy-duty workers work. People who are supposed to teach the systems to understand what is captured in images.

They are called "annotators" and their work i…

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Meta cuts contractors who reported seeing Ray-Ban Meta users have sex
arstechnica.com · 2026

In February, numerous workers from a company that Meta contracted to perform data annotation for Ray-Ban Meta reported viewing sensitive, embarrassing, and seemingly private footage recorded by the smart glasses. About two months later, Met…

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Meta in row after workers who say they saw smart glasses users having sex lose jobs
bbc.com · 2026

Meta is under pressure to explain why it cancelled a major contract with a company it was using to train AI, shortly after some of its Kenya-based workers alleged they had to view graphic content captured by Meta smart glasses.

In February,…

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Meta Solved Their Problem With Kenyan Contractors Seeing Footage of AI Glasses Wearers on the Toilet
daringfireball.net · 2026

Remember the appalling but utterly-unsurprising story two months ago where a team of investigative reporters in Sweden uncovered a company in Kenya contracted by Meta to review video content captured by Meta's "smart" glasses? They spoke to…

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How AI’s Labor Supply Chains Fail Workers
techpolicy.press · 2026

In April, Kenyan data worker Grace* worked the night shift for Sama --- a San Francisco-based outsourcing firm with physical offices in Nairobi that supplied trainers for Meta's AI systems, including Meta's AI-powered Ray‑Ban glasses.

"You'…

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OTIENO: Sama’s 1,108 lost jobs an indication of how fragile our AI economy really is
the-star.co.ke · 2026

On April 16 this year, the Nairobi outsourcing firm Sama told 1,108 of its workers they were losing their jobs. Meta, which owns Facebook and Instagram, had walked away from a contract that paid most of those salaries. Severance is being wo…

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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