Description: An online ad reportedly used a purported AI-generated version of Ashley James, a British broadcaster and former reality television personality, to market weight loss pills through a false celebrity endorsement. James said the video copied her face and voice without consent and described the ad as both a violation of her identity and a misleading sales tactic directed at the public.
Entities
View all entitiesAlleged: Unknown deepfake technology developers and Unknown voice cloning technology developers developed an AI system deployed by Unknown scammers and Unknown advertisers, which harmed Ashley James , Fans of Ashley James and People seeking weight loss supplements.
Alleged implicated AI systems: Unknown deepfake technology and Unknown voice cloning technology
Incident Stats
Incident ID
1417
Report Count
1
Incident Date
2026-03-14
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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This Morning star Ashley James has responded after AI was used to create a disturbing advert with her likeness, promoting weight loss pills.
Ashley has been left 'devastated' at the thought of anyone buying such pills upon her so-called rec…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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