Description: An advertising campaign created by DM9, a São Paulo–based subsidiary of Omnicom Group, for Whirlpool's Brazilian brand Consul reportedly used AI to alter footage from a 2018 TED Talk by North Carolina State Senator DeAndrea Salvador. The video reportedly modified her voice, statements, and slides to reference Brazilian energy data without her consent, appeared in an award-winning commercial, and later prompted a lawsuit alleging unauthorized use of her likeness and reputational harm.
Editor Notes: Timeline of reported events: (1) The incident ID date of 06/01/2025 is an approximation. (2) The Cannes Lions International Festival of Creativity occurred between 06/16/2025 to 06/20/2025, by which time the video had presumably been submitted and reviewed. (3) The Washington Post reported on the incident on 11/30/2025. (4) The incident ID was created on 12/12/2025.
Entities
View all entitiesAlleged: Unknown deepfake technology developers and Unknown voice cloning technology developers developed an AI system deployed by DM9 , Omnicom Group , Whirlpool and Consul, which harmed DeAndrea Salvador , General public , General public of Brazil , Epistemic integrity , Cannes Lions International Festival of Creativity and General public of North Carolina.
Alleged implicated AI systems: Unknown deepfake technology and Unknown voice cloning technology
Incident Stats
Incident ID
1304
Report Count
1
Incident Date
2025-06-01
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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When DeAndrea Salvador began receiving emails in June from people in Brazil, the North Carolina state senator assumed they were part of a phishing scam. The emails, first to her senate office and then to her campaign, had subject lines like…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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