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Incident 867: AI-Generated Airline Reviews Allegedly Mislead Consumers and Undermine Trust

Description: AI-generated reviews of airline services have reportedly increased by 189% since the release of ChatGPT, with certain carriers like China Southern Airlines and SouthWest Airlines disproportionately affected, according to a study by Originality.ai.

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Alleged: OpenAI developed an AI system deployed by Unknown reviewers, which harmed Airline customers and Airlines.
Alleged implicated AI system: ChatGPT

Incident Stats

Incident ID
867
Report Count
1
Incident Date
2024-10-31
Editors
Daniel Atherton
Applied Taxonomies
MIT

MIT Taxonomy Classifications

Machine-Classified
Taxonomy Details

Risk Subdomain

A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
 

3.1. False or misleading information

Risk Domain

The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
 
  1. Misinformation

Entity

Which, if any, entity is presented as the main cause of the risk
 

Human

Timing

The stage in the AI lifecycle at which the risk is presented as occurring
 

Post-deployment

Intent

Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
 

Intentional

Incident Reports

Reports Timeline

+1
Fake AI-Generated Airline Reviews Have Increased by 189% Since the Release of ChatGPT – Originality.AI
Fake AI-Generated Airline Reviews Have Increased by 189% Since the Release of ChatGPT – Originality.AI

Fake AI-Generated Airline Reviews Have Increased by 189% Since the Release of ChatGPT – Originality.AI

originality.ai

Fake AI-Generated Airline Reviews Have Increased by 189% Since the Release of ChatGPT – Originality.AI
originality.ai · 2024

The rise of AI-generated content has sparked concerns over the authenticity of online reviews, especially in industries where customer feedback is critical to consumer decision-making. 

A recent study from Originality.ai revealed that AI-ge…

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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