Incident 607: Deepfake Video Circulating of British Labour Leader Keir Starmer Touting an Investment Scheme

Description: A deepfake video was circulating around social media of British Labour leader Keir Starmer touting an investment scheme.


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Alleged: unknown developed and deployed an AI system, which harmed Keir Starmer , General public and British Labour Party.

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Daniel Atherton

Incident Reports

Deepfake video shows Keir Starmer promoting an investment scheme · 2023

A video circulating on Facebook appears to show Labour leader Sir Keir Starmer promoting an investment scheme. However, this video is not genuine and the audio on it appears to have been altered using artificial intelligence (AI).

The video…


A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.