Incident 330: “Amazon’s Choice” Algorithm Failed to Recommend Functional Products and Prone to Review Manipulation

Description: Amazon’s “Amazon’s Choice” algorithm recommended poor-quality defective products and were reportedly susceptible to manipulation by inauthentic reviews.


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Alleged: Amazon developed and deployed an AI system, which harmed Amazon users.

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Khoa Lam

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A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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