Description: A purportedly manipulated AI-generated video reportedly circulated on Facebook misusing the likenesses of emergency physician Skënder Brataj and journalist Blendi Fevziu to promote a purported "miracle" cream. Reporting indicated that some citizens believed the content and contacted or visited emergency services seeking treatment.
Editor Notes: Timeline notes: At present, according to reporting, the most reasonable date for this incident ID is 06/30/2025; the incident ID was created 04/18/2026.
Entities
View all entitiesAlleged: Unknown voice cloning technology developers and Unknown deepfake technology developers developed an AI system deployed by Unknown scammers, which harmed Skënder Brataj , Public trust in medical guidance , People seeking medical advice , General public of Albania , General public , Epistemic integrity and Blendi Fevziu.
Alleged implicated AI systems: Unknown voice cloning technology , Unknown deepfake technology , Social media platforms and Facebook
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Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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Incident Date:
2025-07-02
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