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Incident 1452: Purported AI-Generated Impersonations of Albanian Cardiologist Spiro Qirko and Journalist Ilir Topi Were Reportedly Used on Facebook to Promote Hypertension Product in Kosovo

Description: An allegedly AI-generated video circulating on Facebook appeared to impersonate Albanian cardiologist Spiro Qirko and journalist Ilir Topi in order to market "Hyper Caps" as a treatment for hypertension in Kosovo. Reporting indicated that both men denied involvement. An AI-detection tool reportedly assessed the media as likely AI-generated, and the product was reportedly not listed as holding marketing authorization in Kosovo.

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Alleged: Unknown voice cloning technology developers and Unknown deepfake technology developers developed an AI system deployed by Unknown scammers, which harmed Spiro Qirko , People seeking medical advice , Ilir Topi , General public of Kosovo , General public and Epistemic integrity.
Alleged implicated AI systems: Unknown voice cloning technology , Unknown deepfake technology , Social media platforms and Facebook

Incident Stats

Incident ID
1452
Report Count
1
Incident Date
2026-03-25
Editors
Daniel Atherton

Incident Reports

Reports Timeline

Incident OccurrenceMisuse of the name of the Albanian cardiologist and journalist from Albania to sell hypertension drugs
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Misuse of the name of the Albanian cardiologist and journalist from Albania to sell hypertension drugs

Misuse of the name of the Albanian cardiologist and journalist from Albania to sell hypertension drugs

kallxo.com

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Misuse of the name of the Albanian cardiologist and journalist from Albania to sell hypertension drugs
kallxo.com · 2026
AI Translated

Misuse of the name of the Albanian cardiologist and journalist from Albania to sell hypertension drugs = heavy and manipulated video. The drug 'Hyper Caps' does not have a Marketing Authorization from the Kosovo Agency for Medical Products …

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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