Public trust in medical guidance
Incidents Harmed By
Incident 10762 Report
Purported Unauthorized Deepfakes of Norman Swan and Others Circulated in Online Supplement Campaigns
2025-05-21
According to an ABC News (Australia) 7.30 report, a second wave of deepfake scam ads impersonating Norman Swan and other public figures circulated widely on Meta platforms in 2025, promoting unproven health supplements. The campaign featured new voice-cloned videos and more impersonation tactics, and it reportedly contributed to financial and health harms. Investigators reportedly linked the ads to businesses in Australia and New Zealand using deceptive redirects and alias branding.
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Purportedly AI-Generated Facebook Video Allegedly Misused Skënder Brataj and Blendi Fevziu to Promote Purported Miracle Cream in Albania
2025-06-30
A purportedly manipulated AI-generated video reportedly circulated on Facebook misusing the likenesses of emergency physician Skënder Brataj and journalist Blendi Fevziu to promote a purported "miracle" cream. Reporting indicated that some citizens believed the content and contacted or visited emergency services seeking treatment.
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