McDonald's customers
Incidents Harmed By
Incident 4756 Report
McDonald's Reportedly Ends IBM Partnership After AI Drive-Thru Ordering Errors at U.S. Locations
2021-06-02
Between 2021 and mid-2024, McDonald's reportedly piloted an AI-enabled voice ordering system that was developed with IBM and based on its 2019 acquisition of Apprente. It was reportedly deployed at at over 100 U.S. drive-thrus. Social media posts alleged frequent misorders, such as adding unwanted items, mixing adjacent lane orders, and ignoring corrections. In June 2024, McDonald's confirmed it ended the IBM pilot, citing plans to explore alternative voice-AI vendors.
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McDonald's AI Drive-Thru Allegedly Collected Biometric Customer Data without Consent, Violating BIPA
2021-10-15
McDonald's use of chatbot in its AI drive-through in Chicago was alleged in a lawsuit to have collected and processed voice data without user consent to predict customer information, which violated Illinois Biometric Information Privacy Act (BIPA).
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McDonald's Allegedly Used an AI Pricing Engine to Coordinate U.S. Menu Prices and Make Customers Overpay
2026-10-02
A U.S. consumer lawsuit alleged that fast-food chain McDonald's used an AI pricing engine trained on pooled confidential restaurant sales data to coordinate menu prices and make customers overpay. Franchisees allegedly faced pressure to follow its recommendations. McDonald's disputed the claims, saying franchisees independently set prices and the tool only provides recommendations.
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