Entities
Michael Thomas
Incidents Harmed By
Incident 17293 Report
McDonald's Allegedly Used an AI Pricing Engine to Coordinate U.S. Menu Prices and Make Customers Overpay
2026-10-02
A U.S. consumer lawsuit alleged that fast-food chain McDonald's used an AI pricing engine trained on pooled confidential restaurant sales data to coordinate menu prices and make customers overpay. Franchisees allegedly faced pressure to follow its recommendations. McDonald's disputed the claims, saying franchisees independently set prices and the tool only provides recommendations.
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Other entities that are related to the same incident. For example, if the developer of an incident is this entity but the deployer is another entity, they are marked as related entities.
Related Entities
Other entities that are related to the same incident. For example, if the developer of an incident is this entity but the deployer is another entity, they are marked as related entities.