The head of the world’s biggest advertising group was the target of an elaborate deepfake scam that involved an artificial intelligence voice clone. The CEO of WPP, Mark Read, detailed the attempted fraud in a recent email to leadership, wa…

Mark Read, chief executive of WPP, has been the target of a deepfake scam in which criminals used a voice clone and public YouTube footage to set up a video meeting with his executives.

In an email to colleagues seen by the Financial Times,…

WPP CEO Mark Read recently fell victim to a deepfake scam, with perpetrators attempting to defraud the advertising executive using sophisticated tactics involving AI-generated voice cloning and manipulated video footage.

In an email to comp…

The CEO of WPP fell victim to an elaborate deepfake scam that involved voice-cloning the boss to solicit money and personal details from the company’s workforce.

Mark Read, the CEO of WPP, a London-based communications and advertising compa…

The boss of one of the world's largest advertising companies was impersonated by artificial intelligence (AI) in an elaborate deepfake scam.

Fraudsters mimicked Mark Read, chief executive of WPP, in a recent video meeting in an attempt to s…

Apple admits fault in iPad Pro campaign

Apple has issued an apology for its latest iPad Pro advertisement, which has been condemned for being "out of touch" with its creative community.

As we reported yesterday, few ads in recent memory hav…

WPP CEO Mark Read came under a phishing attack utilizing a sophisticated deepfake scam. Read's email to leadership detailed the incident, raising awareness about the growing threat of AI-powered scams exploiting virtual meetings and deepfak…

WPP chief executive Mark Read was the target of a deepfake scam involving an artificial intelligence voice clone.

Fraudsters set up a WhatsApp account with an image of Read and then used it to set up a Microsoft Teams meeting with another s…

Mark Read, the CEO of WPP – the world's largest advertising company as of 2023 – has reportedly been targeted by scammers. A report says that fraudsters used a deepfake technique to set up a call but were unable to successfully execute the …

As deepfakes become more prevalent, phishing attacks on companies have become more complex and harder to identify.

Last week, at the largest advertising agency in the world, London-based communications and advertising firm WPP, hackers atte…

The scam was unsuccessful.

In a statement quoted by The Guardian a WPP spokesperson confirmed the phishing attempt bore no fruit. “Thanks to the vigilance of our people, including the executive concerned, the incident was prevented.”

Report…

Mark Read (pictured), the chief executive officer of advertising agency WPP, has been the target of a deepfake scam that involved an artificial intelligence (AI) voice clone. 

The scammers reportedly created a WhatsApp account using a publi…

• Just over half of businesses in the U.S. and U.K. have been targets of a financial scam powered by “deepfake” technology, with 43% falling victim to such attacks, according to a survey by finance software provider Medius.
• Of the 1,533 U.S.…