Incident 580: Alleged Gender Discrimination in Facebook Job Ads Algorithm

Description: Facebook's ad delivery algorithm allegedly disproportionately showed job advertisements to one gender. Despite claims of non-discrimination, the algorithm's actions seem to perpetuate societal biases, which in turn could potentially limit opportunities for certain groups and hinder gender equity in the workplace.


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Alleged: Meta developed and deployed an AI system, which harmed Women , Underrepresented genders , General public and Advertisers.

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Daniel Atherton

Incident Reports

New evidence of Facebook’s sexist algorithm · 2023

All the ads that we posted were shown - via one of Facebook’s mandatory ad campaign objectives – to users that Facebook thought were most likely to click on the website they linked to. And for all the ads, we specified only the following: t…


A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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