Incident 206: Tinder's Personalized Pricing Algorithm Found to Offer Higher Prices for Older Users

Description: Tinder’s personalized pricing was found by Consumers International to consider age as a major determinant of pricing, and could be considered a direct discrimination based on age, according to anti-discrimination law experts.


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Alleged: Tinder developed and deployed an AI system, which harmed Tinder users over 30 years old.

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Khoa Lam


A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.