Incident 206: Tinder's Personalized Pricing Algorithm Found to Offer Higher Prices for Older Users
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Allan Candelore had a problem with Tinder Plus prices, and made it known. He sued the company behind the dating app for discrimination. It was 2015.
In a California trial court, Tinder argued there was no problem. The company was charging u…
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Over-30s pay more for Tinder Plus, Which? finds
A Which? investigation has revealed that market-leading dating app Tinder routinely charges over-30s more for its 'Plus' subscription.
UPDATE: Our original analysis also found that Tinder appe…
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Background to Case Study
The primary objective of consumer organisations is the protection and promotion of consumer rights. Where possible, consumer organisations seek to combine efforts across countries to partner, leverage, and learn tog…
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New research from Consumers International and the Mozilla Foundation has found that Tinder Plus users over thirty are paying 65 percent more than their younger counterparts on average to swipe right. The research looked at pricing from New …