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Incident 1590: Purported Philip Morris-Backed AI Tool Reportedly Generated Responses Opposing Stricter EU Tobacco Rules

Description: Philip Morris International reportedly promoted a "Your Voice Your Choice" tool that allegedly generated first-person responses for an EU call for evidence on tobacco regulation. Investigators reportedly linked hundreds of submissions to the tool and found that it allegedly largely steered users toward arguments against stricter rules, sometimes by purportedly adding points they had not selected.

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The OECD AI Incidents and Hazards Monitor (AIM) automatically collects and classifies AI-related incidents and hazards in real time from reputable news sources worldwide.
 

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Alleged: Philip Morris International , Tobacco companies , AI-assisted public consultation response generator developers and Large language model developers developed an AI system deployed by Philip Morris International , Tobacco companies and Information manipulation actors, which harmed Epistemic integrity , European Commission , General public , General public of the European Union , Participants in European Commission public consultations , Democratic integrity , Public consultation integrity and Public health.
Alleged implicated AI systems: Your Voice Your Choice , AI-assisted public consultation response generators and Large language models

Incident Stats

Incident ID
1590
Report Count
4
Incident Date
2026-05-19
Editors
Daniel Atherton

Incident Reports

Reports Timeline

Incident OccurrencePhilip Morris used AI to generate public opposition to EU rulesPhilip Morris used AI to flood the European tobacco consultationPhilip Morris rejects press claims it ‘rigged’ the EU tobacco consultation with AIMost Dutch EU tobacco rule submissions were generated by a tobacco company’s AI tool
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Philip Morris used AI to generate public opposition to EU rules

Philip Morris used AI to generate public opposition to EU rules

dutchnews.nl

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Philip Morris used AI to flood the European tobacco consultation

Philip Morris used AI to flood the European tobacco consultation

generationsanstabac.org

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Philip Morris rejects press claims it ‘rigged’ the EU tobacco consultation with AI

Philip Morris rejects press claims it ‘rigged’ the EU tobacco consultation with AI

eunews.it

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Most Dutch EU tobacco rule submissions were generated by a tobacco company’s AI tool

Most Dutch EU tobacco rule submissions were generated by a tobacco company’s AI tool

nltimes.nl

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Philip Morris used AI to generate public opposition to EU rules
dutchnews.nl · 2026

Tobacco giant Philip Morris used AI to generate hundreds of fake "citizen" responses opposing tougher EU rules on vapes, with the Netherlands among the countries worst affected, an investigation by broadcaster NOS and the journalism platfor…

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Philip Morris used AI to flood the European tobacco consultation
generationsanstabac.org · 2026

The European Commission is currently revising two major directives on tobacco products and related advertising. As part of this process, it launched a public consultation which received nearly 90,000 responses. A Dutch journalistic investig…

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Philip Morris rejects press claims it ‘rigged’ the EU tobacco consultation with AI
eunews.it · 2026

Brussels -- One in three responses to the European Commission's public consultation on stricter tobacco legislation is said to have been generated by artificial intelligence. The allegation -- which is worrying because it also casts doubt o…

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Most Dutch EU tobacco rule submissions were generated by a tobacco company’s AI tool
nltimes.nl · 2026

Nearly three-quarters of Dutch submissions to a European Union consultation on stricter tobacco rules were fully written by artificial intelligence and submitted as apparent individual responses. Most were traced to an AI tool linked to tob…

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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