Description: Optometrist and online educator Joseph Allen ("Dr. Eye Health") reported that AI-generated videos using his likeness and voice were circulated on TikTok to promote eyedrops purportedly claiming to reverse myopia. The alleged scam misrepresented Allen's views and discouraged visits to eye-care professionals. They reportedly resurfaced after a takedown.
Entities
View all entitiesAlleged: Deepfake technology developers and Synthetic audio generation technology developers developed an AI system deployed by Scammers, which harmed People seeking medical advice , Joseph Allen , Followers of Dr. Eye Health , Epistemic integrity and Dr. Eye Health.
Alleged implicated AI systems: TikTok , Social media platforms , Deepfake technology and Synthetic audio generation technology
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
Human
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
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I'm warning everyone about a new scam using AI deepfakes of me to promote a vitamin supplement I've never endorsed. This is an example of ai identity theft and is a deepfake crime, so be aware of ai generated content promoting products.
The…
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Joseph Allen, OD is well known on the conference lecture circuit, on social media, and for his YouTube channel, Dr. Eye Health, where he educates followers about a variety of eye health topics. His notoriety had a downside, though, when he …
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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