Description: A Facebook page presented as N1 HR, a Croatian news outlet, posted a video that purported to show Croatian footballer Luka Modrić endorsing the investment platform Immediate Matrix and promising returns of up to €4,000 per month. The clip was reported to use AI-generated audio and to link to an Index-style article promoting the scheme.
Editor Notes: Timeline notes: This incident ID refers to a purported deepfake scam from 12/04/2023. The incident ID was created 04/19/2026.
Entities
View all entitiesAlleged: Deepfake technology developers and Synthetic audio generation technology developers developed an AI system deployed by Scammers, which harmed N1 HR , Epistemic integrity , Investors , Croatian investors , Luka Modric and Fans of Luka Modric.
Alleged implicated AI systems: Facebook , Social media platforms , Deepfake technology and Synthetic audio generation technology
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
AI
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
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A video (archived here) was posted on the Facebook page "N1 HR) in which the captain of the Croatian national football team Luka Modrić promotes a platform that ensures financial stability and promises earnings of up to 4,000 euros per mont…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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