Description: A Facebook page presented as N1 HR, a Croatian news outlet, posted a video that purported to show Croatian footballer Luka Modrić endorsing the investment platform Immediate Matrix and promising returns of up to €4,000 per month. The clip was reported to use AI-generated audio and to link to an Index-style article promoting the scheme.
Editor Notes: Timeline notes: This incident ID refers to a purported deepfake scam from 12/04/2023. The incident ID was created 04/19/2026.
Entities
View all entitiesAlleged: Unknown voice cloning technology developers and Unknown deepfake technology developers developed an AI system deployed by Unknown scammers, which harmed N1 HR , Epistemic integrity , Investors , Croatian investors , Luka Modric and Fans of Luka Modric.
Alleged implicated AI systems: Unknown deepfake technology , Unknown voice cloning technology , Facebook and Social media platforms
Incident Stats
Incident ID
1456
Report Count
1
Incident Date
2023-12-03
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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A video (archived here) was posted on the Facebook page "N1 HR) in which the captain of the Croatian national football team Luka Modrić promotes a platform that ensures financial stability and promises earnings of up to 4,000 euros per mont…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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