Description: Brand safety tech firms falsely claimed use of AI, blocking ads using simple keyword lists.
Entities
View all entitiesIncident Stats
Incident ID
136
Report Count
1
Incident Date
2020-12-06
Editors
Sean McGregor, Khoa Lam
Applied Taxonomies
CSETv1 Taxonomy Classifications
Taxonomy DetailsHarm Distribution Basis
Indicates how the harms were potentially distributed.
none
Sector of Deployment
Indicate the sector in which the AI system is deployed
Arts, entertainment and recreation, information and communication
CSETv1_Annotator-1 Taxonomy Classifications
Taxonomy DetailsHarm Distribution Basis
Indicates how the harms were potentially distributed.
none
Sector of Deployment
Indicate the sector in which the AI system is deployed
Arts, entertainment and recreation
CSETv1_Annotator-3 Taxonomy Classifications
Taxonomy DetailsHarm Distribution Basis
Indicates how the harms were potentially distributed.
none
Sector of Deployment
Indicate the sector in which the AI system is deployed
information and communication
Incident Reports
Reports Timeline
![We’ve Known Brand Safety Tech Was Bad-Here’s How Badly It Defunds The News](https://res.cloudinary.com/pai/image/upload/f_auto/q_auto/c_fill,h_480/v1/reports/thumbor.forbes.com/thumbor/fit-in/1200x0/filters%3Aformat%28jpg%29/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F5fccfbdc0300c1a7137afa1c%2F0x0.jpg)
forbes.com · 2020
- View the original report at its source
- View the report at the Internet Archive
We’ve known for a long time that brand safety detection technologies were blunt instruments [1], [2], [3], [4], [5]. Despite their claims of advanced AI (artificial intelligence) and ML (machine learning) in their sales materials, it was pa…
Variants
A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.
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