Incident 136: Brand Safety Tech Firms Falsely Claimed Use of AI, Blocking Ads Using Simple Keyword Lists

Description: Brand safety tech firms falsely claimed use of AI, blocking ads using simple keyword lists.

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Alleged: none developed an AI system deployed by brand safety tech firms, which harmed news sites.

Incident Stats

Incident ID
136
Report Count
1
Incident Date
2020-12-06
Editors
Sean McGregor, Khoa Lam

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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