Description: A purported deepfake video allegedly used AI-generated visuals and synthetic speech to impersonate Thai PBS World anchor Doliyana Bunnak and Miss Universe Organization CEO Anne Jakkraphong Jakrajutatip, falsely promoting an online investment promising rapid, high returns. The clip was reportedly derived from a June 24 2025 Thai PBS World Tonight broadcast and circulated on Facebook, misusing news logos and likenesses, causing reputational harm and exposing viewers to financial fraud.
Editor Notes: Timeline note: The purported deepfake video appears to have circulated between late June and mid-July 2025, using footage from the Thai PBS World Tonight broadcast of June 24, 2025. Thai PBS Verify published its investigation confirming the falsified clip on July 22, 2025. The incident date of 06/24/2025 corresponds to the source footage's original broadcast, not necessarily to the date of the manipulated video's creation or dissemination.
Entities
View all entitiesAlleged: Deepfake technology developers and Synthetic audio generation technology developers developed an AI system deployed by Unknown scammers impersonating Doliyana Bunnak , Scammers impersonating Anne Jakkraphong Jakrajutatip and Scammers, which harmed Thairath TV , Thai social media users , Thai PBS World , Thai Facebook users , Investors in Thailand , General public of Thailand , Epsitemic integrity , Doliyana Bunnak and Anne Jakkraphong Jakrajutatip.
Alleged implicated AI systems: Facebook , Deepfake technology and Synthetic audio generation technology
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
Human
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
Loading...
A fake AI Deepfake clip impersonates a Thai PBS World news anchor, reporting an interview with "Anne Jakkaphong" inviting people to invest online, claiming to start with 8,000 baht and get hundreds of thousands of baht back. After investiga…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
Seen something similar?
Similar Incidents
Selected by our editors
Did our AI mess up? Flag the unrelated incidents
Similar Incidents
Selected by our editors
Did our AI mess up? Flag the unrelated incidents