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Incident 1254: Purported AI Deepfake Reportedly Impersonated Thai PBS World Anchor and Miss Universe CEO in Fraudulent Investment Video

Description: A purported deepfake video allegedly used AI-generated visuals and synthetic speech to impersonate Thai PBS World anchor Doliyana Bunnak and Miss Universe Organization CEO Anne Jakkraphong Jakrajutatip, falsely promoting an online investment promising rapid, high returns. The clip was reportedly derived from a June 24 2025 Thai PBS World Tonight broadcast and circulated on Facebook, misusing news logos and likenesses, causing reputational harm and exposing viewers to financial fraud.
Editor Notes: Timeline note: The purported deepfake video appears to have circulated between late June and mid-July 2025, using footage from the Thai PBS World Tonight broadcast of June 24, 2025. Thai PBS Verify published its investigation confirming the falsified clip on July 22, 2025. The incident date of 06/24/2025 corresponds to the source footage's original broadcast, not necessarily to the date of the manipulated video's creation or dissemination.

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Alleged: Unknown voice cloning technology developer and Unknown deepfake technology developer developed an AI system deployed by Unknown scammers impersonating Doliyana Bunnak , Unknown scammers impersonating Anne Jakkraphong Jakrajutatip , Unknown scammers and Unknown fraudsters, which harmed Thairath TV , Thai social media users , Thai PBS World , Thai Facebook users , Investors in Thailand , General public of Thailand , Epsitemic integrity , Doliyana Bunnak and Anne Jakkraphong Jakrajutatip.
Alleged implicated AI systems: Unknown voice cloning technology , Unknown deepfake technology and Facebook

Incident Stats

Incident ID
1254
Report Count
1
Incident Date
2025-06-24
Editors
Daniel Atherton

Incident Reports

Reports Timeline

Incident OccurrenceVerified: Thai PBS news anchor's clip reporting "Anne Jakrapob" inviting investors to invest and receive a return of 500,000 baht in 1 month was actually created from Deepfake.
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Verified: Thai PBS news anchor's clip reporting "Anne Jakrapob" inviting investors to invest and receive a return of 500,000 baht in 1 month was actually created from Deepfake.

Verified: Thai PBS news anchor's clip reporting "Anne Jakrapob" inviting investors to invest and receive a return of 500,000 baht in 1 month was actually created from Deepfake.

thaipbs.or.th

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Verified: Thai PBS news anchor's clip reporting "Anne Jakrapob" inviting investors to invest and receive a return of 500,000 baht in 1 month was actually created from Deepfake.
thaipbs.or.th · 2025
AI Translated

A fake AI Deepfake clip impersonates a Thai PBS World news anchor, reporting an interview with "Anne Jakkaphong" inviting people to invest online, claiming to start with 8,000 baht and get hundreds of thousands of baht back. After investiga…

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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