Description: A purported deepfake video circulating on Facebook allegedly used AI-generated visuals and voice synthesis to impersonate Thai PBS World anchors and prominent business figures, promoting a fraudulent "Crystallum AI" investment promising fivefold returns. The original clip was reportedly traced to a 2013 NHK report, but it misused logos and likenesses.
Editor Notes: Timeline note: The date of this incident ID, 08/28/2025, is taken from the Thai PBS report publication. The purported deepfake presumably was in circulation throughout August 2025.
Entities
View all entitiesAlleged: Deepfake technology developers and Synthetic audio generation technology developers developed an AI system deployed by Crystallum AI and Scammers, which harmed Toss Chirathivat , Thai social media users , Thai PBS World , Thai investors , Thai Chamber of Commerce , Patchari Raksawong , Kalin Sarasin , General public of Thailand , Central Group (Thailand) and Epistemic integrity.
Alleged implicated AI systems: Crystallum AI , Facebook , Deepfake technology and Synthetic audio generation technology
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
Human
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
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Thai PBS Verify discovered a fake advertisement that falsely used the Thai PBS World Tonight logo. It utilized AI deepfake technology to impersonate well-known news anchors and businesspeople, inviting people to invest in a scheme called CR…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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