Description: A purported deepfake video circulating on Facebook allegedly used AI-generated visuals and voice synthesis to impersonate Thai PBS World anchors and prominent business figures, promoting a fraudulent "Crystallum AI" investment promising fivefold returns. The original clip was reportedly traced to a 2013 NHK report, but it misused logos and likenesses.
Editor Notes: Timeline note: The date of this incident ID, 08/28/2025, is taken from the Thai PBS report publication. The purported deepfake presumably was in circulation throughout August 2025.
Entities
View all entitiesAlleged: Unknown voice cloning technology developer and Unknown deepfake technology developer developed an AI system deployed by Unknown scammers , Unknown fraudsters and Crystallum AI, which harmed Toss Chirathivat , Thai social media users , Thai PBS World , Thai investors , Thai Chamber of Commerce , Patchari Raksawong , Kalin Sarasin , General public of Thailand , Central Group (Thailand) and Epistemic integrity.
Alleged implicated AI systems: Crystallum AI , Unknown voice cloning technology , Unknown deepfake technology and Facebook
Incident Stats
Incident ID
1255
Report Count
1
Incident Date
2025-08-28
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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Thai PBS Verify discovered a fake advertisement that falsely used the Thai PBS World Tonight logo. It utilized AI deepfake technology to impersonate well-known news anchors and businesspeople, inviting people to invest in a scheme called CR…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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