Meta ad ranking algorithm
Incidents implicated systems
Incident 12684 Report
Meta's Automated Ad and Targeting Systems Reportedly Enabled Large-Scale Fraud Revenue
2025-11-06
Internal Meta documents reviewed by Reuters reportedly show that the company's automated ad and targeting systems generated major revenue from fraudulent ads and exposed users to billions of scam impressions daily. Enforcement was limited by internal revenue guardrails. In one example, a Royal Canadian Air Force recruiter's account was hacked and used to run a crypto scam that defrauded several colleagues after repeated reports allegedly went unanswered.
MoreIncident 12233 Report
Purportedly AI-Generated Deepfake Ads on Facebook Reportedly Impersonate Trump, Musk, Ocasio-Cortez, Warren, Sanders, and Leavitt to Promote Fraudulent Rebates
2025-10-01
A Tech Transparency Project investigation identified purportedly AI-generated deepfake ads on Facebook impersonating President Trump, Elon Musk, Rep. Alexandria Ocasio-Cortez, Senators Elizabeth Warren and Bernie Sanders, and Press Secretary Karoline Leavitt. The ads allegedly promoted fake $5,000 government rebates and similar scams, reportedly misleading users and generating ad revenue for Meta before removal.
MoreRelated Entities
Other entities that are related to the same incident. For example, if the developer of an incident is this entity but the deployer is another entity, they are marked as related entities.
Related Entities
Meta
Incidents involved as both Developer and Deployer
- Incident 12684 Reports
Meta's Automated Ad and Targeting Systems Reportedly Enabled Large-Scale Fraud Revenue
- Incident 12233 Reports
Purportedly AI-Generated Deepfake Ads on Facebook Reportedly Impersonate Trump, Musk, Ocasio-Cortez, Warren, Sanders, and Leavitt to Promote Fraudulent Rebates