Incident 681: Never Back Down Super PAC for Ron DeSantis Uses AI Donald Trump Voice in Attack Ad Against Kim Reynolds

Description: A pro-Ron DeSantis super PAC released an ad featuring an AI-generated voice of Donald Trump. The ad, created by Never Back Down, aimed to criticize Trump’s treatment of Iowa Gov. Kim Reynolds. The AI-generated voice was confirmed to be based on Trump's post from his social media. This incident is an example of potential deception in political advertising through AI-generated content.

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Alleged: Never Back Down developed an AI system deployed by Ron DeSantis's presidential campaign and Never Back Down, which harmed Kim Reynolds and Donald Trump.

Incident Stats

Incident ID
681
Report Count
1
Incident Date
2023-07-17
Editors
Daniel Atherton
DeSantis PAC uses AI-generated Trump voice in ad attacking ex-president
politico.com · 2023

A pro-Ron DeSantis super PAC uses an Artificial Intelligence version of Donald Trump's voice in a new television ad attacking the former president.

The ad, from Never Back Down, charges Trump with attacking Iowa Gov. Kim Reynolds as part of…

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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