Incident 681: Never Back Down Super PAC for Ron DeSantis Uses AI Donald Trump Voice in Attack Ad Against Kim Reynolds

Description: A pro-Ron DeSantis super PAC released an ad featuring an AI-generated voice of Donald Trump. The ad, created by Never Back Down, aimed to criticize Trump’s treatment of Iowa Gov. Kim Reynolds. The AI-generated voice was confirmed to be based on Trump's post from his social media. This incident is an example of potential deception in political advertising through AI-generated content.

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Alleged: Never Back Down developed an AI system deployed by Ron DeSantis's presidential campaign and Never Back Down, which harmed Kim Reynolds and Donald Trump.

Incident Stats

Incident ID

681

Report Count

Incident Date

2023-07-17

Editors

Daniel Atherton

Applied Taxonomies

MIT

MIT Taxonomy Classifications

Machine-Classified

Taxonomy Details

Risk Subdomain

3.1. False or misleading information

Risk Domain

Misinformation

Entity

Human

Timing

Post-deployment

Intent

Intentional

Incident Reports

Reports Timeline

DeSantis PAC uses AI-generated Trump voice in ad attacking ex-president

politico.com

politico.com · 2023

A pro-Ron DeSantis super PAC uses an Artificial Intelligence version of Donald Trump's voice in a new television ad attacking the former president.

The ad, from Never Back Down, charges Trump with attacking Iowa Gov. Kim Reynolds as part of…

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.

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