Incident 481: Deepfake TikTok Video Featured Joe Rogan Endorsing Supplement Brand

Description: A deepfake video featuring podcast host Joe Rogan advertising to his listeners about a "libido-boosting" supplement was circulating on TikTok and other platforms before being removed by TikTok along with the account which posted it.


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Alleged: unknown developed an AI system deployed by @mikesmithtrainer, which harmed Joe Rogan , Joe Rogan fans and TikTok users.

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Khoa Lam


A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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