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Incident 403: GMail's Inbox Sorting Reportedly Negatively Impacted Political Emails and Call-to-Actions

Description: Google GMail's inbox sorting algorithm for political emails was reported by presidential candidates, nonprofits, and advocacy groups for having negative impact on call-to-actions, allegedly suppressing donations and impeding political actions.

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Alleged: Google developed and deployed an AI system, which harmed political organizations and political candidates.

Incident Stats

Incident ID
403
Report Count
2
Incident Date
2018-01-15
Editors
Khoa Lam
Applied Taxonomies
MIT

MIT Taxonomy Classifications

Machine-Classified
Taxonomy Details

Risk Subdomain

A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
 

5.2. Loss of human agency and autonomy

Risk Domain

The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
 
  1. Human-Computer Interaction

Entity

Which, if any, entity is presented as the main cause of the risk
 

AI

Timing

The stage in the AI lifecycle at which the risk is presented as occurring
 

Post-deployment

Intent

Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
 

Unintentional

Incident Reports

Reports Timeline

Incident Occurrence+1
How We Examined Gmail’s Treatment of Political Emails
How We Examined Gmail’s Treatment of Political Emails

How We Examined Gmail’s Treatment of Political Emails

themarkup.org

Swinging the Vote?

Swinging the Vote?

themarkup.org

How We Examined Gmail’s Treatment of Political Emails
themarkup.org · 2020

Introduction

In early 2018, several advocacy groups noticed a drop in open rates for subscribers with Gmail domains. They said this had a negative impact on calls to action and donations. 

Using data sent to us by three of these advocacy …

Swinging the Vote?
themarkup.org · 2020

Pete Buttigieg is leading at 63 percent. Andrew Yang came in second at 46 percent. And Elizabeth Warren looks like she’s in trouble with 0 percent.

These aren’t poll numbers for the U.S. 2020 Democratic presidential contest. Instead, they r…

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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