Incident 282: Facebook’s Algorithm Mistook an Advertisement of Onions as Sexual Suggestive Content

Description: Facebook’s content moderation algorithm misidentified and removed a Canadian business’s advertisement containing a photo of onions as products of overtly sexual content, which was later reinstated after review.


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Alleged: Facebook developed and deployed an AI system, which harmed The Seed Company by E.W. Gaze and businesses on Facebook.

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Khoa Lam


A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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