Incident 160: Alexa Recommended Dangerous TikTok Challenge to Ten-Year-Old Girl

Description: Amazon’s voice assistant Alexa suggested “the penny challenge,” which involves dangerously touching a coin to the prongs of a half-exposed plug, when a ten-year-old girl asked for a challenge to do.


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Alleged: Amazon developed and deployed an AI system, which harmed Kristin Livdahl's daughter , Amazon Echo customers and children using Alexa.

Incident Stats

Incident ID
Report Count
Incident Date
Sean McGregor, Khoa Lam
OMFG My 10 year old just asked Alexa on our Echo for a challenge and this is what she said. · 2021

Tell me a challenge to do

Here is something I found on the web. According to the challenge is simple: plug in a phone charger about half way into a wall outlet, then touch a penny to the exposed prongs.

Alexa tells 10-year-old girl to touch live plug with penny · 2021

Amazon has updated its Alexa voice assistant after it "challenged" a 10-year-old girl to touch a coin to the prongs of a half-inserted plug.

The suggestion came after the girl asked Alexa for a "challenge to do".

"Plug in a phone charger ab…

TikTok self-harm study results ‘every parent’s nightmare’ · 2022

TikTok’s recommendation algorithm pushes self-harm and eating disorder content to teenagers within minutes of them expressing interest in the topics, research suggests.

The Center for Countering Digital Hate (CCDH) found that the video-shar…


A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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