Description: Philip Morris International reportedly promoted a "Your Voice Your Choice" tool that allegedly generated first-person responses for an EU call for evidence on tobacco regulation. Investigators reportedly linked hundreds of submissions to the tool and found that it allegedly largely steered users toward arguments against stricter rules, sometimes by purportedly adding points they had not selected.
Entities
View all entitiesAlleged: Philip Morris International , Tobacco companies , AI-assisted public consultation response generator developers and Large language model developers developed an AI system deployed by Philip Morris International , Tobacco companies and Information manipulation actors, which harmed Epistemic integrity , European Commission , General public , General public of the European Union , Participants in European Commission public consultations , Democratic integrity , Public consultation integrity and Public health.
Alleged implicated AI systems: Your Voice Your Choice , AI-assisted public consultation response generators and Large language models
Incident Stats
Incident ID
1590
Report Count
1
Incident Date
2026-05-19
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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The European Commission is currently revising two major directives on tobacco products and related advertising. As part of this process, it launched a public consultation which received nearly 90,000 responses. A Dutch journalistic investig…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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