Description: In October 2025, KPMG published "Total Experience: Redefining Excellence in the Age of Agentic AI." GPTZero later reported that only five of 45 citations accurately matched their sources, while others contained flawed details. The pattern reportedly suggested an unverified LLM research tool, but the system and extent of AI involvement remain unconfirmed.
Editor Notes: Timeline notes: The incident ID is dated 10/28/2025, based on the most specific available publication date for KPMG's report. GPTZero published its investigation on 06/12/2026. The incident ID was created on 06/30/2026.
Entities
View all entitiesAlleged: Large language model developers , Generative AI developers and AI research tool developers developed an AI system deployed by KPMG and Big Four consulting firms, which harmed UBS , Transport for London , Transit systems , Swiss Federal Railways , Researchers , Policy analysts , NHS Greater Manchester , Healthcare organizations , Financial institutions and Epistemic integrity.
Alleged implicated AI systems: Large language models , Generative AI systems , AI research tools and AI citation-generation tools
Incident Stats
Incident ID
1563
Report Count
1
Incident Date
2025-10-28
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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AIID editor's note: Please see the original source for the full report and all of its findings.
Over the past year, a team of GPTZero investigators has used our Hallucination Check tool to uncover hallucinated citations in government report…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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