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Entities

KPMG

Incidents Harmed By

Incident 6141 Report
Google Bard Allegedly Generates False Allegations Against Consulting Firms Used in Research Presented in Australian Parliamentary Inquiry

2023-11-02

Australian academics reportedly used Google Bard AI to generate case studies for a parliamentary inquiry, leading to false allegations against major consultancy firms. The AI-generated misinformation prompted an apology from the academics, causing reputational harm for all parties involved and raising concerns about the reliability of AI tools in producing accurate and unbiased information.

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Incidents involved as Deployer

Incident 15631 Report
KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

2025-10-28

In October 2025, KPMG published "Total Experience: Redefining Excellence in the Age of Agentic AI." GPTZero later reported that only five of 45 citations accurately matched their sources, while others contained flawed details. The pattern reportedly suggested an unverified LLM research tool, but the system and extent of AI involvement remain unconfirmed.

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Related Entities
Other entities that are related to the same incident. For example, if the developer of an incident is this entity but the deployer is another entity, they are marked as related entities.
 

Entity

James Guthrie

Incidents Harmed By
  • Incident 614
    1 Report

    Google Bard Allegedly Generates False Allegations Against Consulting Firms Used in Research Presented in Australian Parliamentary Inquiry

Incidents involved as Deployer
  • Incident 614
    1 Report

    Google Bard Allegedly Generates False Allegations Against Consulting Firms Used in Research Presented in Australian Parliamentary Inquiry

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Entity

Google Bard

Incidents involved as Developer
  • Incident 614
    1 Report

    Google Bard Allegedly Generates False Allegations Against Consulting Firms Used in Research Presented in Australian Parliamentary Inquiry

More
Entity

James Guthrie's co-authors

Incidents Harmed By
  • Incident 614
    1 Report

    Google Bard Allegedly Generates False Allegations Against Consulting Firms Used in Research Presented in Australian Parliamentary Inquiry

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Entity

Parliament of Australia

Incidents Harmed By
  • Incident 614
    1 Report

    Google Bard Allegedly Generates False Allegations Against Consulting Firms Used in Research Presented in Australian Parliamentary Inquiry

More
Entity

Deloitte

Incidents Harmed By
  • Incident 614
    1 Report

    Google Bard Allegedly Generates False Allegations Against Consulting Firms Used in Research Presented in Australian Parliamentary Inquiry

More
Entity

Big Four consulting firms

Incidents involved as Deployer
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

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Entity

Large language model developers

Incidents involved as Developer
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

More
Entity

Generative AI developers

Incidents involved as Developer
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

More
Entity

AI research tool developers

Incidents involved as Developer
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

More
Entity

UBS

Incidents Harmed By
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

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Entity

Transport for London

Incidents Harmed By
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

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Entity

Transit systems

Incidents Harmed By
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

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Entity

Swiss Federal Railways

Incidents Harmed By
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

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Entity

Researchers

Incidents Harmed By
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

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Entity

Policy analysts

Incidents Harmed By
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

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Entity

NHS Greater Manchester

Incidents Harmed By
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

More
Entity

Healthcare organizations

Incidents Harmed By
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

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Entity

Financial institutions

Incidents Harmed By
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

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Entity

Epistemic integrity

Incidents Harmed By
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

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Entity

Large language models

Incidents implicated systems
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

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Entity

Generative AI systems

Incidents implicated systems
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

More
Entity

AI research tools

Incidents implicated systems
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

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Entity

AI citation-generation tools

Incidents implicated systems
  • Incident 1563
    1 Report

    KPMG Report Allegedly Included Hallucinated Citations and Inaccurate Agentic AI Case Studies

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