Description: A reportedly AI-manipulated Facebook advertisement appeared to repurpose footage of Bulgarian actor, director, and playwright Kamen Donev, allegedly overlaying fabricated audio and altered lip movements to market a purported joint-pain product. The ad reportedly linked to a presumably fabricated article imitating a Bulgarian news outlet and to an online sales funnel for a product described as unavailable through pharmacies.
Editor Notes: Timeline notes: Bulgarian media reporting indicates that this incident was already circulating by 05/04/2024. The Factcheck.bg report forming the basis of this incident ID was published on 05/14/2024. The incident ID was created on 04/24/2026.
Entities
View all entitiesAlleged: Deepfake technology developers and Synthetic audio generation technology developers developed an AI system deployed by Scammers, which harmed People seeking medical advice , Kamen Donev , Epistemic integrity , General public and General public of Bulgaria.
Alleged implicated AI systems: Social media platforms , Facebook , Deepfake technology and Synthetic audio generation technology
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
Human
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
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A clip with footage of Kamen Donev, in which a product against joint pain is advertised, has been manipulated with the help of artificial intelligence;
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The footage was taken from his participation in Nova TV on the occasion of the celeb…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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