Description: A reportedly AI-manipulated Facebook advertisement appeared to repurpose footage of Bulgarian actor, director, and playwright Kamen Donev, allegedly overlaying fabricated audio and altered lip movements to market a purported joint-pain product. The ad reportedly linked to a presumably fabricated article imitating a Bulgarian news outlet and to an online sales funnel for a product described as unavailable through pharmacies.
Editor Notes: Timeline notes: Bulgarian media reporting indicates that this incident was already circulating by 05/04/2024. The Factcheck.bg report forming the basis of this incident ID was published on 05/14/2024. The incident ID was created on 04/24/2026.
Entities
View all entitiesAlleged: Unknown voice cloning technology developers and Unknown deepfake technology developers developed an AI system deployed by Unknown scammers, which harmed People seeking medical advice , Kamen Donev , Epistemic integrity , General public and General public of Bulgaria.
Alleged implicated AI systems: Unknown voice cloning technology , Unknown deepfake technology , Social media platforms and Facebook
Incident Stats
Incident ID
1463
Report Count
1
Incident Date
2024-05-04
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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A clip with footage of Kamen Donev, in which a product against joint pain is advertised, has been manipulated with the help of artificial intelligence;
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The footage was taken from his participation in Nova TV on the occasion of the celeb…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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