Description: A purportedly AI-manipulated scam advertisement circulating online appeared to use the likenesses and altered media of Bulgarian television host Simeon Ivanov and physician Spas Spaskov to promote an unregistered purported joint-treatment product. They reportedly denied involvement, and the product was described in reporting as ineffective.
Editor Notes: Timeline notes: This incident ID's date is based off of initial reporting from 01/17/2024. The incident ID was created 04/24/2026.
Entities
View all entitiesAlleged: Unknown voice cloning technology developers and Unknown deepfake technology developers developed an AI system deployed by Unknown scammers, which harmed Spas Spaskov , Simeon Ivanov , People seeking medical advice , General public of Bulgaria , General public and Epistemic integrity.
Alleged implicated AI systems: Unknown voice cloning technology , Unknown deepfake technology and Social media platforms
Incident Stats
Incident ID
1461
Report Count
1
Incident Date
2024-01-17
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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The creation of fake images of celebrities with artificial intelligence is already flooding the global network. Virtual doubles are becoming the perfect weapon of hybrid warfare and fraud on the Internet.
A famous doctor and a national tele…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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