Description: A purportedly AI-manipulated scam advertisement circulating online appeared to use the likenesses and altered media of Bulgarian television host Simeon Ivanov and physician Spas Spaskov to promote an unregistered purported joint-treatment product. They reportedly denied involvement, and the product was described in reporting as ineffective.
Editor Notes: Timeline notes: This incident ID's date is based off of initial reporting from 01/17/2024. The incident ID was created 04/24/2026.
Entities
View all entitiesAlleged: Deepfake technology developers and Synthetic audio generation technology developers developed an AI system deployed by Scammers, which harmed Spas Spaskov , Simeon Ivanov , People seeking medical advice , General public of Bulgaria , General public and Epistemic integrity.
Alleged implicated AI systems: Social media platforms , Deepfake technology and Synthetic audio generation technology
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
AI
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
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The creation of fake images of celebrities with artificial intelligence is already flooding the global network. Virtual doubles are becoming the perfect weapon of hybrid warfare and fraud on the Internet.
A famous doctor and a national tele…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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