Description: A reportedly AI-manipulated Facebook advertisement appeared to repurpose footage of Bulgarian actor and television host Mihail Bilalov, overlaying purportedly fabricated audio and altered lip movements to market an alleged joint-pain product. The ad reportedly linked to a fabricated article imitating a Bulgarian news outlet and to an online sales funnel for a product described as unavailable through pharmacies.
Editor Notes: Timeline notes: Bulgarian media reporting seems to suggest this incident may have already been in circulation by 05/04/2024 (the incident ID date), and potentially sometime in April 2024. The primary reporting that forms the basis of this incident ID was published 05/14/2024. The incident ID was created 04/24/2026.
Entities
View all entitiesAlleged: Unknown voice cloning technology developers and Unknown deepfake technology developers developed an AI system deployed by Unknown scammers, which harmed People seeking medical advice , Mihail Bilalov , Epistemic integrity , General public and General public of Bulgaria.
Alleged implicated AI systems: Unknown voice cloning technology , Unknown deepfake technology , Social media platforms and Facebook
Incident Stats
Incident ID
1462
Report Count
1
Incident Date
2024-05-04
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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A clip with footage of Mihail Bilalov, in which a product against joint problems is advertised, has been manipulated with the help of artificial intelligence;
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The footage is taken from his participation in the show "120 minutes", but a …
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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