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Incident 1459: Video with Reportedly AI-Generated Media Purported to Show Croatian Physician Alemka Markotić Endorsing Hondrosol After False Murder Claim on Facebook

Description: A Facebook video purported to show Croatian infectious-disease physician Alemka Markotić and TV host Zoran Šprajc discussing her supposed murder and endorsing a joint-pain product called Hondrosol. The clip and linked article were reported to use AI-generated or manipulated media and to mimic Croatian government branding, directing users toward a scam purchase page.
Editor Notes: Timeline notes: This incident reportedly occurred on 10/17/2024. The incident ID was created 04/19/2026.

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Alleged: Unknown voice cloning technology developers and Unknown deepfake technology developers developed an AI system deployed by Unknown scammers, which harmed Zoran Šprajc , People seeking medical advice , Ministry of Health (Croatia) , Ministarstvo zdravstva , General public of Croatia , Epistemic integrity and Alemka Markotić.
Alleged implicated AI systems: Unknown voice cloning technology , Unknown deepfake technology , Social media platforms and Facebook

Incident Stats

Incident ID
1459
Report Count
1
Incident Date
2024-10-17
Editors
Daniel Atherton

Incident Reports

Reports Timeline

Incident OccurrenceAI-generated video emerges claiming Alemka Markotić was murdered
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AI-generated video emerges claiming Alemka Markotić was murdered

AI-generated video emerges claiming Alemka Markotić was murdered

faktograf.hr

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AI-generated video emerges claiming Alemka Markotić was murdered
faktograf.hr · 2024
AI Translated

The director of the Clinic for Infectious Diseases, Dr. Fran Mihaljević, Alemka Markotić, is a frequent target of online scams that are mainly based on videos generated using artificial intelligence, as Faktograf has written about several t…

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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