Description: A Facebook video purported to show Croatian infectious-disease physician Alemka Markotić and TV host Zoran Šprajc discussing her supposed murder and endorsing a joint-pain product called Hondrosol. The clip and linked article were reported to use AI-generated or manipulated media and to mimic Croatian government branding, directing users toward a scam purchase page.
Editor Notes: Timeline notes: This incident reportedly occurred on 10/17/2024. The incident ID was created 04/19/2026.
Entities
View all entitiesAlleged: Deepfake technology developers and Synthetic audio generation technology developers developed an AI system deployed by Scammers, which harmed Zoran Šprajc , People seeking medical advice , Ministry of Health (Croatia) , Ministarstvo zdravstva , General public of Croatia , Epistemic integrity and Alemka Markotić.
Alleged implicated AI systems: Social media platforms , Facebook , Deepfake technology and Synthetic audio generation technology
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
AI
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
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The director of the Clinic for Infectious Diseases, Dr. Fran Mihaljević, Alemka Markotić, is a frequent target of online scams that are mainly based on videos generated using artificial intelligence, as Faktograf has written about several t…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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