Description: A Facebook page reportedly posted a video styled as a TV news segment that purported to show Croatian neurosurgeon Josip Paladino endorsing a pain-treatment product called Steplex after an on-air assault. The clip was reported to use AI-generated or manipulated media built from older footage, and the ad linked users to a page mimicking Croatia's Ministry of Health while soliciting purchases and contact data.
Editor Notes: Timeline notes: This incident reportedly occurred on 09/03/2024. The incident ID was created on 04/19/2026.
Entities
View all entitiesAlleged: Deepfake technology developers and Synthetic audio generation technology developers developed an AI system deployed by Scammers and Green Facebook page, which harmed People seeking medical advice , Ministry of Health (Croatia) , Ministarstvo zdravstva , Josip Paladino , General public of Croatia and Epistemic integrity.
Alleged implicated AI systems: Social media platforms , Facebook , Deepfake technology and Synthetic audio generation technology
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
Human
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
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Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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