Description: A Facebook page reportedly posted a video styled as a TV news segment that purported to show Croatian neurosurgeon Josip Paladino endorsing a pain-treatment product called Steplex after an on-air assault. The clip was reported to use AI-generated or manipulated media built from older footage, and the ad linked users to a page mimicking Croatia's Ministry of Health while soliciting purchases and contact data.
Editor Notes: Timeline notes: This incident reportedly occurred on 09/03/2024. The incident ID was created on 04/19/2026.
Entities
View all entitiesAlleged: Unknown voice cloning technology developers and Unknown deepfake technology developers developed an AI system deployed by Unknown scammers and Green Facebook page, which harmed People seeking medical advice , Ministry of Health (Croatia) , Ministarstvo zdravstva , Josip Paladino , General public of Croatia and Epistemic integrity.
Alleged implicated AI systems: Unknown voice cloning technology , Unknown deepfake technology , Social media platforms and Facebook
Incident Stats
Incident ID
1458
Report Count
1
Incident Date
2024-09-03
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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Jeftini čudotvorni lijekovi ponovno su uzrok tučnjave u studiju -- gledamo u prilogu neimenovane domaće televizijske kuće, u emisiji koju vodi poznati voditelj Saša Kopljar. Sudionici fizičkog okršaja su voditelji i medicinski stručnjaci, m…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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