Description: Scammers reportedly used a purported deepfake video of Lara Lewington being assaulted to promote a fake "Martin Lewis Quantum AI" investment opportunity. According to reporting, Martin Lewis claimed the video prompted worried messages from friends and was designed to trick viewers into engaging with a fraudulent financial scheme.
Entities
View all entitiesAlleged: Unknown deepfake technology developed an AI system deployed by Unknown scammers , Quantum AI scammers and Quantum AI, which harmed Quantum AI victims , Martin Lewis , Lara Lewington and Epistemic integrity.
Alleged implicated AI system: Unknown deepfake technology
Incident Stats
Incident ID
1411
Report Count
1
Incident Date
2026-03-09
Editors
Daniel Atherton
Incident Reports
Reports Timeline
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Martin Lewis has hit back against scammers after they posted a fake video of his wife "being attacked". Martin and his wife Lara Lewington were targeted by scammers, who used deepfake videos and AI to share a terrifying video.
A fuming Mart…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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