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Incident 1411: Purported Deepfake Scam Ad Reportedly Used Lara Lewington and Martin Lewis to Promote Quantum AI Scheme

Description: Scammers reportedly used a purported deepfake video of Lara Lewington being assaulted to promote a fake "Martin Lewis Quantum AI" investment opportunity. According to reporting, Martin Lewis claimed the video prompted worried messages from friends and was designed to trick viewers into engaging with a fraudulent financial scheme.

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Alleged: Deepfake technology developed an AI system deployed by Scammers , Quantum AI scammers and Quantum AI, which harmed Quantum AI victims , Martin Lewis , Lara Lewington and Epistemic integrity.
Alleged implicated AI system: Deepfake technology

Incident Stats

Incident ID
1411
Report Count
1
Incident Date
2026-03-09
Editors
Daniel Atherton
Applied Taxonomies
MIT

MIT Taxonomy Classifications

Machine-Classified
Taxonomy Details

Risk Subdomain

A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
 

4.3. Fraud, scams, and targeted manipulation

Risk Domain

The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
 
  1. Malicious Actors & Misuse

Entity

Which, if any, entity is presented as the main cause of the risk
 

Human

Timing

The stage in the AI lifecycle at which the risk is presented as occurring
 

Post-deployment

Intent

Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
 

Intentional

Incident Reports

Reports Timeline

Incident OccurrenceFurious Martin Lewis slams scammers after fake video surfaces of wife 'being attacked'
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Furious Martin Lewis slams scammers after fake video surfaces of wife 'being attacked'

Furious Martin Lewis slams scammers after fake video surfaces of wife 'being attacked'

mirror.co.uk

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Furious Martin Lewis slams scammers after fake video surfaces of wife 'being attacked'
mirror.co.uk · 2026

Martin Lewis has hit back against scammers after they posted a fake video of his wife "being attacked". Martin and his wife Lara Lewington were targeted by scammers, who used deepfake videos and AI to share a terrifying video.

A fuming Mart…

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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