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Incident 1371: Purported Deepfake Reportedly Impersonated Consumer Adviser Clark Howard to Promote Auto-Insurance Quote Site

Description: A purported AI-generated video reportedly circulated on social media depicting consumer adviser Clark Howard endorsing an auto-insurance quote tool. A viewer reportedly said she believed it was real and warned others after a similar site led to an alleged flood of unsolicited calls without better rates.

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Alleged: Voice cloning technology developers and Deepfake technology developers developed an AI system deployed by Scammers and Scammers impersonating Clark Howard, which harmed Clark Howard , General public , Epistemic integrity , Consumers , Consumers seeking auto insurance and Dianne Milton.
Alleged implicated AI systems: Deepfake technology and Social media platforms

Incident Stats

Incident ID
1371
Report Count
2
Incident Date
2026-01-09
Editors
Daniel Atherton
Applied Taxonomies
MIT

MIT Taxonomy Classifications

Machine-Classified
Taxonomy Details

Risk Subdomain

A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
 

4.3. Fraud, scams, and targeted manipulation

Risk Domain

The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
 
  1. Malicious Actors & Misuse

Entity

Which, if any, entity is presented as the main cause of the risk
 

Human

Timing

The stage in the AI lifecycle at which the risk is presented as occurring
 

Post-deployment

Intent

Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
 

Intentional

Incident Reports

Reports Timeline

+2
AI deepfake appears to show Clark Howard selling insurance
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AI deepfake appears to show Clark Howard selling insurance

AI deepfake appears to show Clark Howard selling insurance

wsbtv.com

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AI deepfake appears to show Clark Howard selling insurance

AI deepfake appears to show Clark Howard selling insurance

yahoo.com

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AI deepfake appears to show Clark Howard selling insurance
wsbtv.com · 2026

ATLANTA — AI-created deepfakes are being posted on social media in an effort to sell products.

In the video, Howard appeared to be selling insurance.

“Zero fees, zero catch. You just answer a few questions about your car, and it pulls your …

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AI deepfake appears to show Clark Howard selling insurance
yahoo.com · 2026

AI-created deepfakes are being posted on social media in an effort to sell products.

Channel 2 Consumer Investigator Justin Gray spoke to a woman who saw a post with an AI-generated version of Channel 2 Consumer Adviser Clark Howard giving …

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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