Description: A U.S. patient, Beth Holland, reported losing money after purchasing a purported lipedema treatment, Svelta Venastra, promoted through an online advertisement that allegedly used deepfake video to falsely depict endorsements by medical professionals and public figures, including her own physician, Dr. David Amron. The reported ad circulated on Facebook and misrepresented the product's efficacy, leading Holland to spend approximately $300 on a cream that did not alleviate her condition.
Entities
View all entitiesAlleged: Deepfake technology developers and Synthetic audio generation technology developers developed an AI system deployed by Scammers, which harmed Beth Holland , David Amron , Oprah Winfrey , Kelly Clarkson and Carnie Wilson.
Alleged implicated AI systems: Facebook , Social media platforms , Deepfake technology and Synthetic audio generation technology
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
4.3. Fraud, scams, and targeted manipulation
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Malicious Actors & Misuse
Entity
Which, if any, entity is presented as the main cause of the risk
Human
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Intentional
Incident Reports
Reports Timeline
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Advertisements online for new medical treatments are more prevalent than ever. They're all over social media, pushing promising claims for exciting new products and devices.
These include miracle cures and quick-and-easy fixes for everythin…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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