Scam victims

Incidents Harmed By

Incident 15642 Report
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

2025-10-25

Beginning around October 2025, a campaign reportedly used AI-generated videos and cloned voices of well-known public figures and celebrities such as Bill Gates, Sanjay Gupta, Anderson Cooper, Bruce Willis, and others to market honey-based supplements as treatments for Alzheimer's disease and dementia. Consumers reportedly said modest purchases sometimes led to continuing charges or unwanted shipments, while cancellation and refund requests were difficult to resolve.

Related Entities

Scammers

Incidents involved as Deployer

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Scammers impersonating Bill Gates

Incidents involved as Deployer

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Scammers impersonating Sanjay Gupta

Incidents involved as Deployer

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Scammers impersonating Anderson Cooper

Incidents involved as Deployer

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Scammers impersonating Bruce Willis

Incidents involved as Deployer

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Deepfake creators

Incidents involved as Deployer

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Deepfake technology developers

Incidents involved as Developer

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Synthetic media generation technology developers

Incidents involved as Developer

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Synthetic video generation technology developers

Incidents involved as Developer

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Synthetic audio generation technology developers

Incidents involved as Developer

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Consumers

Incidents Harmed By

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

People seeking medical advice

Incidents Harmed By

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Victims of deepfake-enabled fraud

Incidents Harmed By

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

People with Alzheimer's disease and their families and caregivers

Incidents Harmed By

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

People with dementia and their families and caregivers

Incidents Harmed By

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Bill Gates

Incidents Harmed By

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Anderson Cooper

Incidents Harmed By

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Sanjay Gupta

Incidents Harmed By

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Bruce Willis

Incidents Harmed By

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Social media users

Incidents Harmed By

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Facebook users

Incidents Harmed By

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

celebrities

Incidents Harmed By

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

public figures

Incidents Harmed By

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Deepfake technology

Incidents implicated systems

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Synthetic media generation technology

Incidents implicated systems

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Synthetic video generation technology

Incidents implicated systems

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Synthetic audio generation technology

Incidents implicated systems

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Facebook

Incidents implicated systems

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments

Social media platforms

Incidents implicated systems

Incident 1564
2 Reports
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments