Description: Deepfake videos of Barbara O’Neill, an Australian alternative health advocate banned from giving medical advice, have allegedly been used in fraudulent social media ads promoting false health cures. They include treatments for prostate issues and erectile dysfunction. These manipulated videos have been widely circulated across African countries. The scam directs users to deceptive websites, potentially for phishing or financial fraud. O’Neill has denied involvement.
Entities
View all entitiesAlleged: Unknown deepfake technology developer and Unknown voice cloning technology developer developed an AI system deployed by scammers and Scammers impersonating Barbara O'Neill, which harmed Barbara O'Neill , Individuals with health problems , Citizens of various African nations and social media users.
Alleged implicated AI systems: Unknown deepfake app and Unknown voice cloning technology
Incident Stats
Incident ID
953
Report Count
1
Incident Date
2024-11-01
Editors
Daniel Atherton
Incident Reports
Reports Timeline

IN SHORT: A video circulating on social media purports to show disgraced Australian “naturopath” Barbara O’Neill endorsing a cure for prostate problems and erectile dysfunction. But there are clues that the video is a deepfake, advertising …
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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