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Incident 953: Deepfake Videos of Barbara O’Neill Allegedly Used in Health Scam Targeting Social Media Users

Description: Deepfake videos of Barbara O’Neill, an Australian alternative health advocate banned from giving medical advice, have allegedly been used in fraudulent social media ads promoting false health cures. They include treatments for prostate issues and erectile dysfunction. These manipulated videos have been widely circulated across African countries. The scam directs users to deceptive websites, potentially for phishing or financial fraud. O’Neill has denied involvement.

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Alleged: Unknown deepfake technology developer and Unknown voice cloning technology developer developed an AI system deployed by scammers and Scammers impersonating Barbara O'Neill, which harmed Barbara O'Neill , Individuals with health problems , Citizens of various African nations and social media users.
Alleged implicated AI systems: Unknown deepfake app and Unknown voice cloning technology

Incident Stats

Incident ID
953
Report Count
1
Incident Date
2024-11-01
Editors
Daniel Atherton

Incident Reports

Reports Timeline

Incident OccurrenceBeware of torrent of deepfake adverts using Barbara O’Neill’s likeness, including a cure for prostate problems
Beware of torrent of deepfake adverts using Barbara O’Neill’s likeness, including a cure for prostate problems

Beware of torrent of deepfake adverts using Barbara O’Neill’s likeness, including a cure for prostate problems

africacheck.org

Beware of torrent of deepfake adverts using Barbara O’Neill’s likeness, including a cure for prostate problems
africacheck.org · 2024

IN SHORT: A video circulating on social media purports to show disgraced Australian “naturopath” Barbara O’Neill endorsing a cure for prostate problems and erectile dysfunction. But there are clues that the video is a deepfake, advertising …

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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