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Incident 890: AI-Generated Images of the Iconic Hollywood Sign Reportedly on Fire Circulating on Social Media

Description: During the January 2025 Southern California wildfires, AI-generated images of the iconic Hollywood Sign being on fire circulated on social media.

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Alleged: Unknown AI image generator technology developers developed an AI system deployed by social media users, which harmed Southern California residents.
Alleged implicated AI systems: Unknown AI image generators and Grok AI

Incident Stats

Incident ID
890
Report Count
2
Incident Date
2025-01-08
Editors
Daniel Atherton

Incident Reports

Reports Timeline

Incident OccurrenceNo, The Hollywood Sign Is Not On Fire — As Social Media Reacts To AI-Generated ImagesFact Check: Hollywood sign not affected by Los Angeles wildfires
No, The Hollywood Sign Is Not On Fire — As Social Media Reacts To AI-Generated Images

No, The Hollywood Sign Is Not On Fire — As Social Media Reacts To AI-Generated Images

deadline.com

Fact Check: Hollywood sign not affected by Los Angeles wildfires

Fact Check: Hollywood sign not affected by Los Angeles wildfires

reuters.com

No, The Hollywood Sign Is Not On Fire — As Social Media Reacts To AI-Generated Images
deadline.com · 2025

As another wildfire broke out Wednesday night in the Hollywood Hills, social media was flooded with fake AI-generated photos and videos of the landmark Hollywood Sign on fire.

While the sign was not impacted by the Sunset Fire, which has si…

Fact Check: Hollywood sign not affected by Los Angeles wildfires
reuters.com · 2025

Social media users have been sharing fake images of the Hollywood sign burning as deadly wildfires raged across Los Angeles, but the famous landmark was not impacted, according to witnesses.

Raging wildfires surrounding Los Angeles spread t…

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.
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