Incident 606: Deepfaked Advertisements Using the Likenesses of Celebrities Such as Tom Hanks and Gayle King Without Their Consent

Description: Deepfake technology was used to generate video advertisements featuring celebrities. Notable examples include the likeness of Tom Hanks touting a dental plan and another one in which the likeness of Gayle King touts a weight loss product. In each case, the individuals whose likenesses and voices had been deepfaked had not consented to their images and voices being used for the commercials.


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Daniel Atherton
Tom Hanks Warns of Dental Ad Using A.I. Version of Him · 2023

Tom Hanks and Gayle King, a co-host of “CBS Mornings,” have separately warned their followers on social media that videos using artificial intelligence likenesses of them were being used for fraudulent advertisements.

“People keep sending m…

Tom Hanks alleges dental company used AI version of him for ad: 'Beware!!' · 2023

Will the real Tom Hanks please stand up?

The "Elvis" actor, 67, claimed on Instagram Sunday that a dental company used a computer-generated video of him without his permission.

"BEWARE!! There's a video out there promoting some dental plan …

Tom Hanks calls out dental ad for using AI likeness of him · 2023

An advertiser reportedly used a deepfake of Tom Hanks to promote dental plans without the actor’s permission. Hanks shared a warning on Instagram on Sunday alerting his followers about the AI-generated video, which he wrote he had “nothing …

Gayle King slams AI advert that uses manipulated video of her · 2023

Gayle King has hit out at an AI generated advert that manipulated a video of her to advertise its weight loss services.

The CBS host, 68, warned fans not to be fooled by the  deepfake video, which has appeared across Instagram.

The post, ap…

Tom Hanks says AI version of him used in dental plan ad without his consent · 2023

Tom Hanks has warned fans that an ad for a dental plan that appears to use his image is in fact fake and was created using artificial intelligence.

In a message posted to his 9.5 million Instagram followers, the actor said his image was use…

Tom Hanks warns dental plan ad image is AI fake · 2023

Tom Hanks has warned an advert that appears to be fronted by him is in fact an artificial intelligence (AI) fake.

"There's a video out there promoting some dental plan with an AI version of me," the actor wrote on Instagram.

"I have nothing…

AI Deepfake Ads: Tom Hanks, Gayle King Sound Warning · 2023
Gael Fashingbauer Cooper post-incident response

Tom Hanks is pretty recognizable, whether he's holding a box of chocolates in Forrest Gump or wearing a space suit in Apollo 13. But should you see a dental insurance ad with his picture, look twice. It's not really the Oscar-winning actor.…

Celebrity deepfakes are having a moment · 2023

Videos circulating of Tom Hanks promoting a dental plan or MrBeast giving out $2 iPhones are about as legit as that email from a foreign royal begging you to spot them $5K 🙏.

The Forrest Gump star and the YouTube philanthropist warned thei…

Celebrities warn followers not to be duped by AI deepfakes · 2023
Anumita Kaur post-incident response

On Monday, a "CBS Mornings" co-host warned thousands of social media followers that an AI-rendered image of her was falsely promoting a product that she has no connection with. A day earlier, an Oscar-winning actor told people to "beware" o…

Tom Hanks, MrBeast and other celebrities warn over AI deep fake scams · 2023

Artificial intelligence (AI) has been a major talking point in Hollywood throughout 2023 and continues to be so as multiple celebrities have come forth denouncing the use of the likeness in AI deep fakes. 

Actor Tom Hanks, YouTube personali…

These Latest Celebrity Deepfakes Show How Advanced Scams Have Become · 2023

As long as the web has existed, this advice has rung true: “Don’t believe everything you see on the internet.” Whether it’s a personal blog, a tweet, a YouTube video, or a TikTok, anyone can say anything on here, and it’s tough to know whet…

Gayle King fumes over manipulated AI video of her endorsing weight loss company: 'Don’t be fooled’ · 2023

American television personality Gayle King has warned her followers about the dangers of artificial intelligence (AI) after she became the victim of a manipulated video.

A video of King has circulated on Instagram in which she appeared to p…

TikTok deepfakes: MrBeast, Tom Hanks, Gayle King; call for ban · 2023

A number of TikTok deepfakes have been called out by the celebrities whose likenesses have been stolen. These include MrBeast, Tom Hanks, and Gayle King.

The fake video of MrBeast claimed that viewers had been selected to receive an iPhone …

Celebs Warn About AI-Powered Deepfake Videos of Them Advertising Products on Social Media · 2023

AI is everywhere. Many artists use AI-powered tools to create mind-blowing works or enhance some interesting concepts. Unfortunately, these resources have also had some questionable uses, including the creation of deepfakes. These altered v…

Deepfake Scammers Target Top News Anchors on Facebook · 2023

In a Facebook video viewed by thousands, CNN’s Wolf Blitzer appears to hawk a diabetes drug. In another, “CBS Mornings” host Gayle King seems to endorse weight loss products.

But the clips are doctored — the latest in a rash of deepfakes th…


A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.