Incident 410: KFC Sent Insensitive Kristallnacht Promotion via Holiday Detection System

Description: KFC cited an error in an automated holiday detection system which identified the anniversary of Kristallnacht and prompted an insensitive push notification promoting its chicken.


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Alleged: KFC developed and deployed an AI system, which harmed Jewish people.

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Khoa Lam
KFC blames bot for chicken promotion that celebrated the beginning of the Holocaust · 2022

Fast-food giant KFC has apologized to its German customers after it used the anniversary of the event that instigated the Holocaust to promote its chicken.

Users of the chicken chain's German app received a push notification on Wednesday th…


A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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