Incident 379: Error in Pepsi's Number Generation System Led to Decades-Long Damages in the Philippines

Description: Pepsi's number generation system determining daily winners in its Number Fever promotion in the Philippines mistakenly produced a number held by thousands which resulted in riots, deaths, conspiracy theories, and decades of lawsuits.

Tools

New ReportNew ReportNew ResponseNew ResponseDiscoverDiscover
Alleged: D.G. Consultores developed an AI system deployed by Pepsi, which harmed Filipinos.

Incident Stats

Incident ID
379
Report Count
2
Incident Date
1992-05-25
Editors
Khoa Lam

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

Similar Incidents

By textual similarity

Did our AI mess up? Flag the unrelated incidents