Description: Facebook's automated system mistakenly labelled posts featuring the seafaring landmark Plymouth Hoe as misogynistic.
Entities
View all entitiesAlleged: Facebook developed and deployed an AI system, which harmed Facebook users posting about Plymouth Hoe , Facebook users in Plymouth Hoe and Plymouth Hoe residents.
Incident Stats
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
7.3. Lack of capability or robustness
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- AI system safety, failures, and limitations
Entity
Which, if any, entity is presented as the main cause of the risk
AI
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Unintentional
Incident Reports
Reports Timeline

Plymouth Hoe is one of the most well-known sites in the UK’s seafaring history, the spot where Sir Francis Drake reputedly finished a game of bowls before heading out to fight the Spanish Armada.
But Facebook has found itself in hot water a…
Variants
A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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