Incident 363: Facebook's Automated Moderation Mistakenly Flagged Landmark's Name as Offensive

Description: Facebook's automated system mistakenly labelled posts featuring the seafaring landmark Plymouth Hoe as misogynistic.


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Khoa Lam

Incident Reports

Facebook apologises for flagging Plymouth Hoe as offensive term · 2021

Plymouth Hoe is one of the most well-known sites in the UK’s seafaring history, the spot where Sir Francis Drake reputedly finished a game of bowls before heading out to fight the Spanish Armada.

But Facebook has found itself in hot water a…


A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.