Incident 358: Calgary Malls Deployed Facial Recognition without Customer Consent

Description: Facial recognition (FRT) was reportedly deployed in some Calgary-area malls to approximate customer age and gender without explicit consent, which a privacy expert warned was a cause for concern.


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Alleged: unknown developed an AI system deployed by Cadillac Fairview, which harmed Chinook Centre mall goers and Market Mall goers.

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Khoa Lam


A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.