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Incident 1819: Purportedly AI-Altered Video Reportedly Falsely Portrayed a Slovenian Surgeon Endorsing Detoxil Water, a Supposed Parasite Remedy

Responded
Description: The Medical Chamber of Slovenia reported that an AI-altered video falsely depicted oncology surgeon Erik Brecelj endorsing Detoxil Water, a product promoted with unsubstantiated claims about parasites. The chamber said the video reused genuine footage but changed its audio and message, and later stated that it had filed a criminal complaint. The advertisers have not been identified, and consumer injuries from this video have not been verified.
Editor Notes: 04/17/2026: The Medical Chamber of Slovenia reported that an AI-altered video appeared to depict surgeon Erik Brecelj endorsing Detoxil Water and said it had notified authorities; 05/18/2026: The chamber stated that it had filed a criminal complaint on 04/17/2026 and had contacted health and market regulators; 05/19/2026: N1 reported a separate AI-altered joint-cream advertisement featuring Brecelj, while also discussing the earlier Detoxil Water case. 11/14/2026: Incident ID created.

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Alleged: Deepfake technology developers , Synthetic media generation technology developers , Synthetic video generation technology developers and Synthetic audio generation technology developers developed an AI system deployed by Scammers , Impersonation scammers , Synthetic media creators and Deepfake creators, which harmed Victims of impersonation scams , People seeking medical advice , Epistemic integrity , Erik Brecelj and Viewers of deceptive medical advertising.
Alleged implicated AI systems: Synthetic media generation technology , Synthetic video generation technology , Synthetic audio generation technology and Deepfake technology

Incident Stats

Incident ID
1819
Report Count
4
Incident Date
2026-04-17
Editors
Daniel Atherton

Incident Reports

Reports Timeline

+1
The End of Dr. Erik Breclj's Identity - Response
+1
Criminal charges filed for identity theft of Brecl doctor - Response
Warning about new misleading advertisements: misuse of the GOVSI podcast - Response
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The End of Dr. Erik Breclj's Identity

The End of Dr. Erik Breclj's Identity

zdravniskazbornica.si

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Criminal charges filed for identity theft of Brecl doctor

Criminal charges filed for identity theft of Brecl doctor

24ur.com

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V oglasu za kremo za sklepe zlorabili podobo kirurga: "Videti je bil kot čisto pravi dr. Erik Brecelj"

V oglasu za kremo za sklepe zlorabili podobo kirurga: "Videti je bil kot čisto pravi dr. Erik Brecelj"

n1info.si

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Warning about new misleading advertisements: misuse of the GOVSI podcast

Warning about new misleading advertisements: misuse of the GOVSI podcast

gov.si

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The End of Dr. Erik Breclj's Identity
zdravniskazbornica.si · 2026
AI Translated
Medical Chamber of Slovenia post-incident response

The Medical Chamber of Slovenia once again warns of an example of deception and identity theft of a doctor in online posts that exploit people's distress and mislead the public.

We note that this is a repeated misuse of the identity of Dr. …

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Criminal charges filed for identity theft of Brecl doctor
24ur.com · 2026
AI Translated
STA, U. Z. post-incident response

The edited video uses a real video of Erik Brecelj, while the content, sound and other elements were subsequently changed. The video attributes a statement to Brecelj that he never made. In the video, Brecelj promotes the product Detoxil Wa…

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V oglasu za kremo za sklepe zlorabili podobo kirurga: "Videti je bil kot čisto pravi dr. Erik Brecelj"
n1info.si · 2026

Na Facebooku se je pojavil nov goljufiv oglas, v katerem so zlorabili podobo onkološkega kirurga dr. Erika Breclja za prodajo kreme za sklepe. To je le ena od številnih prevar, ki zlorabljajo podobo zdravnikov. "Pri takih oglasih gre za izk…

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Warning about new misleading advertisements: misuse of the GOVSI podcast
gov.si · 2026
Government Communication Office of Slovenia post-incident response

The Government of the Republic of Slovenia warns that misleading advertisements promoting questionable health products have once again appeared on Facebook, Instagram and other platforms. To give their product an appearance of legitimacy, t…

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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unreviewed
Incident Date:
2026-05-18
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