Incident 156: Amazon Reportedly Sold Products and Recommended Frequently Bought Together Items That Aid Suicide Attempts

Description: Despite complaints notifying Amazon about the sale of various products that had been used to aid suicide attempts, its recommendation system reportedly continued selling them and suggesting their frequently bought-together items.


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Alleged: Amazon developed and deployed an AI system, which harmed people attempting suicides.

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Sean McGregor, Khoa Lam


A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.