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Incident 1551: Purported AI-Generated Advertisements Reportedly Falsely Depicted Lee Ji-hye Endorsing Food and Clothing Products

Description: Purported AI-generated advertisements reportedly circulated online using South Korean singer and broadcaster Lee Ji-hye's likeness to falsely promote food and clothing products. Lee reportedly said she had no connection to the advertisements and warned followers not to click associated links or make purchases. No confirmed consumer losses were identified in available reporting.

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Alleged: Deepfake technology developers , Synthetic media generation technology developers , Synthetic video generation technology developers and Synthetic audio generation technology developers developed an AI system deployed by Scammers , Scammers impersonating Lee Ji-hye and Online advertisers, which harmed Lee Ji-hye , Fans of Lee Ji-hye , General public , General public of Korea , Epistemic integrity , Social media users and YouTube users.
Alleged implicated AI systems: Deepfake technology , Synthetic media generation technology , Synthetic video generation technology , Synthetic audio generation technology , Social media platforms and YouTube

Incident Stats

Incident ID
1551
Report Count
3
Incident Date
2026-06-17
Editors
Daniel Atherton

Incident Reports

Reports Timeline

Incident Occurrence+2
이지혜, AI 사칭 광고 피해…中 속옷·식품 광고 “내가 찍은 거 아냐”
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이지혜, AI 사칭 광고 피해…中 속옷·식품 광고 “내가 찍은 거 아냐”

이지혜, AI 사칭 광고 피해…中 속옷·식품 광고 “내가 찍은 거 아냐”

sports.khan.co.kr

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Lee Ji-hye hit by AI-impersonation ads… Underwear and food ads “I didn’t film that”

Lee Ji-hye hit by AI-impersonation ads… Underwear and food ads “I didn’t film that”

sports.khan.co.kr

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Lee Ji Hye Warns Fans of AI Ad Scam: Fake Endorsements Using Her Face Spark K-Pop Industry Alarmed

Lee Ji Hye Warns Fans of AI Ad Scam: Fake Endorsements Using Her Face Spark K-Pop Industry Alarmed

outlookindia.com

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이지혜, AI 사칭 광고 피해…中 속옷·식품 광고 “내가 찍은 거 아냐”
sports.khan.co.kr · 2026

가수 이지혜가 자신의 얼굴을 무단으로 사용한 광고가 온라인에 유포되고 있다며 주의를 당부했다.

이지혜는 지난 17일 자신의 SNS를 통해 “제가 찍은 광고가 아니다”라며 초상권 도용 피해 사실을 알렸다. 그는 “요즘 관련 DM이 많이 오고 있다”며 “절대 해당 링크로 들어가서 구매하면 안 된다. 주의해 달라”고 강조했다.

함께 공개된 화면에는 이지혜의 사진과 영상이 사용된 광고 이미지가 담겼다. 해당 광고에는 속옷과 식품 등을…

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Lee Ji-hye hit by AI-impersonation ads… Underwear and food ads “I didn’t film that”
sports.khan.co.kr · 2026

Singer Lee Ji-hye urged caution, saying that advertisements using her face without permission are spreading online.

On the 17th, through her social media, Lee said, “That’s not an ad I filmed,” revealing that her likeness had been misused. …

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Lee Ji Hye Warns Fans of AI Ad Scam: Fake Endorsements Using Her Face Spark K-Pop Industry Alarmed
outlookindia.com · 2026

ee Ji Hye has become the latest South Korean celebrity to speak out against the growing misuse of artificial intelligence. The singer, actress and broadcaster recently warned fans about a wave of AI-generated advertisements that have been c…

Variants

A "variant" is an AI incident similar to a known case—it has the same causes, harms, and AI system. Instead of listing it separately, we group it under the first reported incident. Unlike other incidents, variants do not need to have been reported outside the AIID. Learn more from the research paper.
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